Bea Stanford- Duchess of Demand Creation

My name is Bea Stanford. During the 15 years of my career, I had the honor to work for some great brands as the online branding consultant. Nowadays, I run my own websites and focus on demand creation.

5 things about Demand Creation

  1. Demand Creation is different than generating qualified sales leads. The leads come if the demand exists.
  2. Demand Creation is about stimulating a market so the target groups understand why they need your product or service
  3. Demand Creation is about problem identification, education on what to do about that problem and thought leadership
  4. Demand Creation is time-consuming
  5. Demand Creation brings in long-lasting results

 

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