My name is Bea Stanford. During the 15 years of my career, I had the honor to work for some great brands as the online branding consultant. Nowadays, I run my own websites and focus on demand creation.
5 things about Demand Creation
- Demand Creation is different than generating qualified sales leads. The leads come if the demand exists.
- Demand Creation is about stimulating a market so the target groups understand why they need your product or service
- Demand Creation is about problem identification, education on what to do about that problem and thought leadership
- Demand Creation is time-consuming
- Demand Creation brings in long-lasting results