Let’s ignore for the moment any sort of judgments about how many hours per day we spend in front of one screen or another. The fact is that more and more people are making their livings in front of screens, and many more enjoy immersing themselves in television programming and interactive electronic mediums.
With all of the screens in our lives, it goes without saying that there are significant marketing opportunities waiting to be leveraged. Smartphones are frequently the last thing we look at before we go to bed, and the first thing we see when we awaken in the morning. This can be everything from work content to emails, videos, social media, and more.
If you want the data to help persuade you, consider this study from IDG, which found that about half of all emails are now being viewed on mobile devices of one kind or another. This is just one example. There are a number of emerging trends in the world of marketing, and in the changing ways that consumers are interacting with the many devices in their lives.